Monkeys, chimps, apes, all of ’em scare the crap outta me, so this video wasn’t easy to watch to begin with. But that’s not the point. For a massively successful band like Coldplay, and to announce the launch of their new album this week, they could’ve finessed this video a bit more. Whether you’re a fan or not, the band has delivered some wonderful, moving visuals in their previous videos. The rendering of the apes are awkward and dated, even though they’re captured on the band’s actual movements in studio. And don’t even get me started on the meaningless product placement in the beginning. Disappointed with this feat by Mat Whitecross and Andy Serkis, but I’m sure it won’t hurt Coldplay’s Christmas album sales.