As quick as the lyrics and scattered beat, this video races through a million ideas. And I like it. Kendrick Lamar is definitely a quirky rapper, so this video that crams in ideas of sexuality, perversion, American iconography, racial tension, materialism, slavery and more is pretty fitting. The colour grading is great and it’s capped off with Lamar’s eccentric expressions. Directed by Joe Weil and the Lil Homies – a name I cannot wait to see more of.