Straight off the bat, this felt like more like a television commercial than a music video. Each scenes houses a little concept or message. And when I had a look at director Paul Hunter‘s work, I could see why: he’s done many big commercials. The lighting and framing feels like advertising language – a bit too familiar but still iconic. Like much of Pharrell Williams‘ “Happy” it feels big and optimistic – showing many epic landscapes inhabited by a globally diverse cast. And I like it – very much like flipping through old National Geographic magazines. And I have no doubt this will be another crowd pleaser like everything else he does.