Short ‘n Sweet Music Video Awards

So this is pretty exciting. South African talents are being called on to participate in organisation Short ‘n Sweet’s first music video awards. There are various traditional categories but it’s really great that it’s turning the spotlight onto some great local talent. And the prize to be signed to an international label is pretty kick ass. Music videos are an awesome way for new directors to showcase their ideas and talents without the mandates involved in commercials or film-making. The budgets are small but, to summon my inner greeting card, it’s rising above the obstacles that give birth to great ideas. I have a few names I’m planning to nominate and plan to keep you posted with details of that list.


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