Pharrell Williams “It Girl”

I’m sure you’ve seen this video by now, but nonetheless here it is again in all it’s anime-inspired glory. Long-time Pharrell Williams collaborator Takashi Murakami employed Mr. and Fantasista Utamaro to direct this acidic, colourful 8 bit animated video. The track for “It Girl” employs tons of video game graphics, emojis and clichés. At times, it feels a bit messy and lazy, and shoulda been better considering the talents involved (Mr. was Murakami’s apprentice and Utamaro’s portfolio is pretty cool). But you forgive it because it’s a Pharrell track and it’s happy.

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