The Best Cinematography category at the MTV VMAs is always going to be a contentious one. There are so many videos I have seen that should be recognised in this category but get overlooked. Many directors are doing exciting things with music videos these days, as they provide the perfect playground to experiment with new techniques and art direction. I’m not sure this video for French DJ Gesaffelstein would’ve received much attention had it not been for his work with famous names such as Kanye West, Asap Rocky and Lana Del Rey. The video is directed by Fleur and Manu and follows the rise of power-hungry young gangsters. It involves a cycle of violence and gold, and greed culminating in an awesome finale. Not your typical MTV fare.