DOOM x Clarks

Well, this is a post I thought I’d never write. The secretive super-villain and iconic Stone Throw MC DOOM has collaborated with Clarks Originals shoes to create a limited edition line featuring his insignia. This kinda thing has been done a million times before (retail brands banking on the star power of artists) but I never thought I’d see DOOM be involved in something like this. He’s also collaborated with directors Charlie & Joe to produce a promo for the track “Bookheads” that he did for shoewear brand with some pretty cool illustration design and visuals of the shoe production line. I work in advertising every day so I can see the obvious marketing tactics here but I have to say, I’m sold. I want a pair of Clarks for Winter.

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