Animation in hip hop videos is nothing new but it’s still something I love to see. Here charm trumps the aggression often associated with rap. Ruff Mercy‘s portfolio showcases a lot of collaboration with hip hop talents and illustrators. And these collaborations have yielded such awesome results. Like this one for Dudley Perkins and his track “Lung Specialist” which plays out as a trippy psychedelic tribute to smoking weed. Lucid colours and illustrative graphics, courtesy of super talented Patch D. Keyes and Ewen Farr.