The Pharcyde “Drop”

When have I ever turned down a Spike Jonze video? Yep, he’s behind this video for the awesome hip hop group The Pharcyde. I mentioned yesterday that I’m making my way through some 90’s music and in 1995, this video was an impressive feat. Technically and conceptually it stood out against the Hype Williams style videos of flash and glitz. Yet, it’s quirk fits perfectly in Jonze’s portfolio. The band is recorded moving backwards through the streets and the group had to learn the lyrics backwards to achieve the final piece. The video gets more complex as it goes and though the treatment has been used a lot since then, it still feels fresh.

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