THEME: Interactive music videos

Wow, it feels like it’s been ages since I’ve posted. But enough about that, let’s get to the music videos please. I am seeing a lot of interactive videos being posted lately. This isn’t a new concept but it’s an execution that has definitely shifted into high gear this year. Celebrating the viewer’s freedom of choice is great (and definitely the way television and advertising are moving) and I think there’s an incredible opportunity to push content and director’s talents. Nothing beats a good narrative though.

Here are two that are pretty similar and clearly demonstrate how customised the music video experience can go. The first is for Bob Dylan‘s iconic track “Like a Rolling Stone“. You channel flip your way through the video and each “program”, from infomercial to news report to Danny Brown to Pawn Stars, delivers the lyrics seamlessly. It’s directed by Vania Heymann. A similar objective for Pharrell Williams‘ video (thanks Stacy!) for the very upbeat “Happy” – you navigate through various characters dancing down the street. A few cameos include Tyler the Creator, Earl Sweatshirt, Steve Martin, Jimmy Kimmel, Kelly Osbourne, Jamie Foxx, personal heroes DANIELS, and many other extremely beautiful types. Even a river dancer. Co-directed by Yoann Lemoine, it runs for 24 hours syncing with your time of day wherever you may be. Genius.

You’re gonna have to go to the sites to truly experience the videos. Trust me, they’re worth the bandwidth. Here are some images:

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Pharrell-Williams-happy-24-hour-music-video

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