I have been pretty disappointed by the various music video awards winners this year – exciting creative work has been ignored in favour of over-produced commercial and mainstream production. The awards don’t seem to honour the geniuses behind innovative videos. The awards are going to the same artists over and over again, and are really only awarded based on YouTube views and chart success. We aren’t getting a chance to discover new talent and breakthrough executions. This keeps me up at night.
Last year, the prestigious D&AD awards dropped the music video entries but are now announcing the return of the category. I have high hopes on this one as they really have done an outstanding job in showcasing outstanding videos and directors in previous years. Here they elaborate on this announcement. As an advertising creative and music videophile, this tickles all my faculties. Even the shortlist is gonna be great.