A major disappointment

So the official nominees for the first YouTube Music Video Awards were announced last week and man, what a disappointment. As a platform to showcase emerging artists, I really thought YouTube would be celebrating some fantastic, innovative music videos and new talents. But sadly, it’s the same commercial, over exploited drivel we see at the MTV Music Video Awards. This really sucks and after a weekend of making my way through the shortlisted videos I have nothing to share with you. Even the Innovative Music Video category leaves little to honour it’s title. Only Bat For Lashes “Lillies” makes a deserved appearance. I think they have failed to break new ground here and let music video fans down. Although not put eloquently, I could not agree more with Tyler the Creator’s comment on the nominees:

“”YOUTUBE AWARDS COULDVE FUCKING HAD NOMINATIONS ON COOL CREATIVE VIDEOS SHIT BUT NOOOO AGAIN ITS THE MOST TEENY BOPPER POP SHIT. YOU ARE BUTT… WHY NOT GIVE AWARDS TO JUST DIRECTORS, THESE FUCKING WEAK ASS ARTIST DONT COME UP WITH THESE SHOTS OR SIT IN COLORING FUCK THEM THEY SUCK”

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