Ok, so Die Antwoord music videos are pretty much constructed around controversy and shock. They keenly reappropriate cultural stereotypes regardless of negative consequences and discussions they may stir. I have become a little bit numb to their profanity lately, but can’t deny the dedication to craft that goes into their visuals. A lot of which I attribute to director Terence Neale. This video was just awarded Gold at our local advertising award show, the Loeries, on Sunday. The football fan inspired styling is great and the editing works so well with the aggressive track. But it’s the jab at Lady Gaga (sparking the infamous twitter feud) in downtown Johannesburg that really got people talking.