Phoenix “Trying To Be Cool”

So here is the Phoenix video I was talking about. As I mentioned, I watched an offline version of it at the HERE Conference in London and its so rad to see it done and dusted here. CANADA directed the band moving through a pretty complicated set with various countdowns set up to the next scene. Its one long shot with many different units set up to capture the band trying to be “cool”, all culminating in an awesome dance scene. They shared their complex storyboard with us at the conference and I am so impressed that they managed to pull off each part of it. It’s pretty infectious.

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