“Golden Chains” ALB

I know this is actually piece of advertising but I still really appreciate the music video aspect of it. It also depicts how traditional advertising has had to steer into different mediums to maintain audience appeal. The Johnatan Broda video features the singer as he moves through his day selling off nearly everything he owns to raise funding for his new album. Yes, it sounds a bit dull but the visual devices are quite clever. The product placement feels considered and the music still feels like the hero. It also picked up a Lion at this year’s Cannes Awards.


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