Androp “Bright Siren”

Our studio has a creative session every Friday morning where we get to share anything we find inspirational. This morning, my colleague Alettie shared a video by one of Fast Company’s 100 Most Creative People in Business 2012, Masashi Kawamura, the Creative Director at Party. His portfolio features some incredible thinking and efforts but this video is an ingenious achievement. It’s for Japanese band androp for their single “Bright Siren“. The making of is awesome – utilising 250 Canon cameras and some clever programming, they created a backdrop for the band featuring simple graphics out of the synchronised camera flashes. I love this tactical thinking and in-depth work for a simple solution – which could’ve been done in post really. Such exciting work.

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